From playdates to keepsakes

Personalised Backpacks for Kids & Keepsakes

Personalised kids backpacks, lunch bags & keepsakes — embroidered with their name in Melbourne. Soft corduroy, machine washable, water-resistant. Made for daycare, kinder, and the years that go too fast.
4,600+ bags made and counting.
Designed by Steph, stitched one name at a time.

Little boy sitting with two personalised corduroy backpacks
🧵4,600+ bags made  ⭐ 100+ five-star reviews. 📍Designed in Melbourne 🧼 Machine washable

Hey there!

Fluuut
Fluuut
Steph and her kids

I'm Steph

the chief creator, chaos coordinator, and coffee connoisseur behind Weary Theory. Picture this: a perpetually caffeinated mum of two, armed with an embroidery machine and a wild dream to add a splash of personality to little adventurers’ backpacks. That's me in a nutshell!

More about me!

Awards & Recognition

2024 Stevie Award Winner
2024 Altitude Award Winner
Three baseball caps in blue, green, and pink hanging on a wooden rack against a white wall.